Saturday, February 23, 2013

Consumers worry about sharing data with mobile apps

Five Mobile Systems
A MEF survey of 9,500 people in ten countries has found that only a third of consumers (37%) are comfortable sharing personal data with an app.

The majority of consumers consider it important to know when an app is gathering (70%) and sharing (71%) their personal information.

Perceptions are that security around data is robust with only 18% stating they are not confident that their personal information is being protected.

Females and older consumers (over 35s) are more likely to have concerns over privacy.

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