Friday, February 8, 2013

Digital Disruption Can Make TV Ads More, Not Less, Relevant

Every few years we marketers think we have digital figured out. First it was websites, then it was about eBusiness strategy, then came social and more recently we're all about mobile. 

These are all good things, to be sure, but conquering any one of these – or all of them together – still misses the larger point: Digital disruption is bigger than any of them on their own and it is nowhere near finished turning the marketing and advertising world upside down. 

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