Friday, February 22, 2013

E-Commerce Gains at Expense of Brick-And-Mortar While Consumers Experiment with M-Commerce

Last week comScore released the 2013 U.S. Digital Future in Focus, its annual report on the prevailing trends poised to shape the U.S. digital industry in the year ahead. The report features insights from many critical and evolving facets of the digital landscape and the implications of these trends for marketers in 2013.

One of the trends highlighted was the growth of m-commerce.

Despite the backdrop of continued economic uncertainty, 2012 was a strong year for retail e-commerce. Throughout the year, growth rates versus the prior year remained in the mid-teens to outpace growth at brick-and-mortar retail by a factor of approximately 4x. Total U.S. retail and travel-related e-commerce reached $289 billion in 2012, up 13 percent from the previous year. 

While e-commerce continues to gain share from traditional retail, the first signs of mobile commerce affecting the digital commerce landscape are starting to emerge. In Q4 2012, comScore estimates that m-commerce transactions (from both smartphones and tablets) now represent approximately 11 percent of corresponding e-commerce spending.

Click here to download 2013 U.S. Digital Future in Focus report.

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