Monday, February 11, 2013

Examining the rise and rise of e-commerce: 2013 retail trends

  • The growth of e-commerce will continue to surge, with online shopping expenditure to reach $30 billion by 2016
  • Leading retailers will focus their strategies on delivering a truly consumer adaptive experience
  • While ‘showrooming’ presents a challenge, retailers should develop and utilise mobile interactions that offer consumers an engaging in-store shopping experience
  • Big Data will provide context-rich information needed to create a more relevant, personalised shopping experiences, ultimately resulting in higher conversion rates and increased customer loyalty.
  • Bridging the gap between off and online, SoLoMo will allow retailers to leverage customer’s geographic proximity, shopping history or activity on social networks in combination to target and offer them contextually relevant offers while on the move
Here are retail trends you can expect to see more of in 2013 in two parts - Part 1 & Part 2

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