When Vine appeared in the App Store last month opinion was somewhat divided – some thought it was a great new tool for communicating with consumers, while some thought Twitter had just reinvented the Gif.
Even so, it was no surprise that brands were quick to start experimenting with the new app to see how consumers would react.
We’ve already looked at seven Premier League clubs that are using Vine to gives fans a look behind the scenes, and here are six retailers that have jumped onboard with Twitter’s new platform.
The images below are Gifs so may take a second to load, but you can click on them to link to the original Vine...
Before Saturday night Topshop had only used Vine once to show off its new magazine, but in the past 24 hours it has gone Vine crazy.
The retailer has uploaded 10 videos from its show at London Fashion Week, giving customers a look at models on the catwalk and a glimpse behind the scenes.
Covering major events such as fashion shows is a great use of Vine, but it’s also quite an easy win. It will be interesting to see whether Topshop can continue to come up with content when fashion week is finished.