Friday, February 1, 2013

FMCG brands dominate ad spend

FMCG brands account for 25% of advertising spend globally, with the category seeing a 6% spike in investment in the first nine months of 2012, according to Nielsen’s quarterly Global AdView Pulse report. Telecommunications advertising continued to lead in terms off growth in year-to-date advertising spend (+6.6%). Within media, broadcasters spent 8.3% more. This jump may be in part due to an increase in broadcasters advertising on their own channels, as they promote their content and fill spots not sold to other advertisers, says Nielsen.

nielsen ad spend

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