Tuesday, February 12, 2013

In-store shoppers likely to head online next time they buy: Study

The overwhelming majority of shoppers made their last purchase in a store and not online, but far fewer are committed to do so the next time they buy something, according to a study.

More than 80% of shoppers in the study from IBM last bought something at a store, but only half said they would go to a brick-and-mortar retailer next time.

The study showed both the importance and global reach of “showrooming,” in which shoppers examine products in stores and then make their purchase online.

In China, 26% admitted to showrooming, compared with 13% in India and 7% in the United States, IBM said.

No comments: