Todd Starcevich discusses the future of store shopping ‘showrooming’ trend and how retailers can use foot traffic data and analysis to harness it for competitive advantage in 2013
The way that we shop has drastically changed over the past few years and with these changes have come a number of new phrases and buzzwords including ‘omnichannel’ and ‘showrooming,’ i.e. visiting a bricks-and-mortar store only to buy online later.
With the proliferation of mobile devices and all that they offer the retail experience, Todd Starcevich said it comes as no surprise that multichannel touchpoints have acted as a catalyst for the showrooming trend to grow. With smartphones outselling PCs for the past two years running, the trend is almost certain to repeat itself in 2013.