Thursday, February 21, 2013

PepsiCo expands Tropicana portfolio in India


Global beverages and snacks major PepsiCo today expanded its Tropicana range in India with the launch of three variants of Tropicana juices in powdered form.

Leveraging its global fruit expertise, the company has launched 'Tropicana Fruit Powders' in three variants--orange, lemon and mixed fruit in some select markets across the country.

"Initially, we have launched the new range in Chennai and Bangalore in South India and Mumbai and Pune in Maharashtra," PepsiCo India Senior Director-Marketing (Colas, Juices & Hydration), Homi Battiwalla told PTI.

He added that the new product range would be launched across the country in phases.

"With this new and innovative launch of Tropicana Fruit Powders, we are looking at expanding and diversifying our portfolio with offerings that fulfil the need gaps for Indian consumers, on the basis their local tastes and preferences," Battiwalla said.

He added that the with the new launch the company hopes to increase accessibility and recruit more consumers into the packaged juice, juice-beverages category which will help it to expand the franchise of Tropicana in India.

Battiwalla said Tropicana Fruit Powders contain real fruit juice with no added preservatives, artificial colours or artificial flavours.

PepsiCo entered India in 1989 and has grown to become one of the largest food and beverage businesses in the country. The company has 38 beverage bottling plants and three food plants in India.

It's portfolio consists of various brands including PepsiLay'sKurkure, Tropicana, Gatorade and Quaker.

As appeared in Business Standard

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