Social media marketing: A necessary evil?
The rise of social selling experts
What exactly is a social selling expert?
You might be thinking, "sure, Molander but Ed is a traditional sales professional, I'm a marketer." Yes, but that's precisely the point. Especially in the world of business-to-business marketing, the last few years has seen the meteoric rise of marketing automation, sales enabelment---whatever buzzword term you want to use it amounts to one thing: