Sunday, February 10, 2013

Showrooming grows in US

More than half (58%) of US mobile phone users have asked for purchase advice or engaged in "showrooming" via these devices when in stores, according to a report from Pew Internet.

78% of respondents from the 18-29 year old demographic showroomed over the 30 days to 3 to 6 January, when the survey was undertaken, compared to 72% overall.

Almost half (46%) of respondents called a friend or family member for advice about a possible acquisition during the assessment period, up from 38% last year.

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