As one might expect, there are no signs of social media ad spending letting up in 2013. Why should it? It’s new, it’s relatively cheap (complain about that claim in the comments if you feel differently) and it’s ‘what’s hot’. It’s the last one that seems to get the attention of most marketers these days but that’s for another post.
Studies conducted by Digiday for Vizu as reported by eMarketer show that marketers are looking to increase spend. Some of the reasons for doing it, however, raise some questions. First, a look at the spend intentions.
Most are not putting a very large percentage of budgets to the efforts. In fact, it would be interesting to see what type of companies are investing higher percentages of budgets. Safe money would be on smaller companies that can’t afford other avenues of advertising.