Saturday, February 16, 2013

Strong start to the year for online sales

This represents a month-on-month decline of 27% on December 2012, which is a common trend following the peak Christmas shopping period.

The clothing sector continued to perform well following a largely disappointing 2012, with sales of seasonal ranges affected by unpredictable weather patterns. The sector was up 23% on January 2012, the highest for the sector since July 2011.

The growth of retail sales through mobile devices (including tablets) is showing signs of slowing, though they were still up 193%. Mobile sales in 2012 were up 304% on 2011, though in December 2012 growth slowed to 207%.

Conversion rates through mobile devices are rising however, reaching 2.6% in January. This is the second month that the conversion rate has hit a new record, following the 2.1% recorded in December 2012.

The online retail market has got off to a strong start in 2013, with the IMRG Capgemini e-Retail Sales Index recording 16% year-on-year growth in January.

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