Monday, February 11, 2013

Tide eyes mobile video for multichannel engagement

Proctor and Gamble’s Tide uses mobile video as part of its latest effort to score within its broader campaign.  

The recent campaign, a partnership with the NFL, seeks to capture the vigor of fervent football fans and their passion for the hues of their hometown teams. 

Multi-screen viewing is on the rise, and with scores of Sunday afternoon football watchers using their phones and tablets to check the latest fantasy stat line, the detergent’s target for this campaign assuredly includes those no longer satisfied with one screen.

The brand has succeeded here in a couple of ways. Read more here

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