Monday, February 11, 2013

Transitioning to SoLoMo: A 6-Step Guide

With the majority of cell phone users now opting for the cleverer mobile devices on the market, getting social, thinking local, and spending on mobile are more important than ever. 

This presents a huge opportunity to engage with consumers in a different way than traditional advertising, but requires the implementation of an integrated cross-channel campaign to meet the expectations of potential buyers. 

SoLoMo is not a separate tactic in a digital marketing campaign, but an extension of it.

No comments: