Friday, February 8, 2013

What Google's New AdWords Means for Mobile (You'll Pay More For It)

By transforming its AdWords system, Google is enhancing the opportunities for brands, starting with the handset world that is now their central business. 

What makes this evolution of AdWords so impressive is how it equally delivers on a forward view into how the world is going to operate – and just how much money it is going to make Google. 

Consider for a second that while most companies are still thinking of tablets as mobile, Google is taking direction from its own user behavior data to create a single ad serving group that encompasses desktop, laptop and tablet. 

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