Sunday, March 31, 2013

Twitter chatter boosts TV ratings

A Nielsen study of Twitter’s impact on TV viewings has found that, for premiere episodes, an 8.5% increase in Twitter buzz was associated with a 1% increase in TV programme ratings for 18-34 year olds.

Furthermore, a 14% increase in Twitter volume was associated with a 1% increase in TV ratings for 35-49 year olds, reflecting a stronger relationship between Twitter and TV for younger audiences.

The study also found that Twitter's correlation to TV ratings strengthened as the series went on. An increase in Twitter chatter of 4.2% and 8.4% was associated with a 1% increase in ratings for 18-34 year olds and 35-49 year olds respectively.

Marketers Could Benefit From a Small Data Strategy

The truth is that more stuff does not make your house and life better, and more data does not make you smarter or provide more meaningful insights. Most marketers waste a lot energy collecting data that is not usable and would greatly benefit from a new Small Data strategy. It's about efficient effort for maximum effect. Unless you have an army of Google statisticians at your disposal, why collect metrics that provide no real insight?

As a hoarder, you have the same problem every hoarder has—whether you are hoarding trash you collected from a dumpster or stockpiling metrics. You don't know how to say, "Enough already." What is the first thing professional organizers do in dealing with hoarders? They take assessment of the situation, create a plan of attack and begin throwing stuff out. You need to do the same.

Start backwards. Decide where you want to go before you even begin. A learning agenda is a great way to start—meaning, align your objectives with learning questions. Accept that there are always priorities when it comes to objectives, and if that list of "what's important" includes everything and the kitchen sink, you are setting yourself up for failure.

What's the Best Time of Day to Send an Email?

Does it feel like your inbox is always full? 

A report from Experian Marketing Services might explain why: It showed clients' email volume rose 5.4 percent in the fourth quarter of 2012 versus a year earlier. The biggest volume increase came from the travel category, which jumped 21 percent, followed by publishers (14 percent) and consumer products/services (10 percent). 

Flooding consumers' inboxes with email isn't necessarily having the desired effect, though. Experian's analysis showed that click rates were highest on the weekend, when email volume also was the lowest of all the days of the week.

3 Quirky Ways Smartphones Are Changing How We Shop

When shoppers met the smartphone, they quickly learned that the device was ideal for shopping while shopping in person. They could do things like check Kelley Blue Book prices at car dealerships, or see if a dress in a store was being sold for less at the shop down the street—or online.

But there are other, quirkier and somewhat unexpected ways that smartphones are affecting the retail scene.  

Saturday, March 30, 2013

Brand websites are the most important tool for digital marketing

When asked what activities contribute to marketing success some 45% cited the brand website as one of their top three responses, while 43% pointed to marketing on social networks and the same proportion opted for online advertising. 
Brand websites, social media and online advertising are regarded as the three most effective components of digital marketing by executives in the US, according to
 a survey by Gartner.

Overall, digital marketing budgets were found to average 2.5% of revenue, with a prediction they will increase by 9% in 2013.

83% of tablet owners use their device while watching TV

A new BBC World News survey of more than 3,600 digital device owners has found that tablet owners watch more TV news, not less, with 43% of tablet users saying they consume more TV than they did five years ago, and most saying they use tablets alongside TV.

Second screening for news is becoming commonplace, with users often using devices in tandem. 83% of tablet users say they have used their tablets while watching television.

TV still dominates overall usage, taking 42% of people’s news consumption time compared with laptops (29%), smartphones (18%) and tablets (10%).

The survey also found that people respond to advertising across all the screens, with 1 in 7 users indicating they responded to a mobile ad in the last four weeks whilst responses to TV and desktop are 1 in 5 and 1 in 4 respectively.

Understanding social influencers

Friday, March 29, 2013

Load times for top retail sites slump 22% in the past year

Load times among America's top retail sites have increased by 22% in just one year from an average 5.94 seconds in December 2011 to 7.25 seconds in December 2012.

The findings, which come from a report by Radware, are bad news for ecommerce sites considering the importance of site speed for traffic and conversions.

The data shows that the top 100 sites are actually slower than average with a median load time of 8.23 seconds, 14% slower than the overall load time of 7.25 seconds.

Top retailers are also slowing down at a faster rate than the top 2,000 sites. In the past year the load time for the median top 100 site has slumped from 6.4 seconds to 8.23 seconds, which represents a slowdown of 28% compared to 22% for the top 2,000.

Mobile trends in emerging markets