Saturday, March 9, 2013

App downloads double in 2012

The number of mobile apps downloaded around the world increased by 104% in 2012 to 60.1bn, according to new figures from Berg Insight.

Those 60bn apps generated an estimated €6.4bn in revenues, including direct revenues and in-app ad revenues.

Direct revenues, including paid applications, in-app purchases and subscription services, accounted for 80% of the total at €5.1bn.

But this proportion is set to fall as in-app advertising develops. By 2017, Berg forecasts that this sector will account for 25% of all app revenues and be worth £3.5bn.

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