Saturday, March 30, 2013

Brand websites are the most important tool for digital marketing

When asked what activities contribute to marketing success some 45% cited the brand website as one of their top three responses, while 43% pointed to marketing on social networks and the same proportion opted for online advertising. 
Brand websites, social media and online advertising are regarded as the three most effective components of digital marketing by executives in the US, according to
 a survey by Gartner.

Overall, digital marketing budgets were found to average 2.5% of revenue, with a prediction they will increase by 9% in 2013.

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