Tuesday, March 12, 2013

Five trends that will drive FMCG growth in 2013

Analysts are expecting consumer companies to continue to see growth from shoppers buying branded goods for the first time, and by sales, discounts and promotions. 

Experts expect five trends to dominate in 2013: rural and new consumer segments, sales and discounts, new launches and expansion, emerging segments and trade channels, and premiumization.

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