Saturday, March 9, 2013

Free delivery and low prices key to ecommerce

Free delivery is the key to encouraging more people to shop online, according to a survey of 1,500 US consumers by The Boston Consulting Group.

Almost three-quarters of respondents said free delivery would do the trick, while half of those surveyed said lower prices. Only 9% cited same-day delivery.

Consumers said they would pay $7.50 on average to get a $50 online purchase delivered on the same day, which is lower than the fees charged by most retailers and e-commerce companies now providing these services.

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