Saturday, March 2, 2013

Impact of online reviews on local businesses.

According to the Small business Search Marketing Survey by American Express OPEN, U.S. small businesses can still count on word-of-mouth as a top way for shoppers to find them. 

Close behind, however, is the Internet. Local consumers now heavily rely on search engine power when shopping locally. 

Here is a superb infographic on what this means for local business and brands that rely on local presence and the impact of online reviews.

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