According to an annual study of over 5,000 people in six European countries by CBS Outdoor International, consumers are more likely to buy something online, ‘Like’ a brand on Facebook and download an app after seeing an outdoor ad vs. TV, radio and print.
77% of consumers reported doing something as a direct result of seeing an outdoor ad. 20% of consumers are reported to have made a purchase online after seeing an outdoor ad vs 16% for print ads.
16% of consumers ‘Like’ a brand’s Facebook page after seeing an outdoor ad vs 11% for radio ads.
13% of consumers have downloaded an app after seeing an outdoor ad (up 117%), which is almost double the amount who downloaded one after seeing a TV ad (only 7%).
The survey found that, despite a tenfold increase in NFC ready smartphones, only a marginal increase in NFC awareness was reported by consumers: