Mobile Advertising: Which Industries Are Taking the Lead?

In 2012, the government services industry (i.e., political advertisers during the election) recorded the biggest year-over-year (YOY) growth in mobile advertising spend on the Millennial Media platform, up some 860%, according to the 2012 Scorecard for Mobile Advertising Reach and Targeting (SMART) report.

In addition to sustaining their in-market presence (39%), brand awareness (14%) and site traffic (14%) were key advertiser campaign goals in 2012.

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