Saturday, March 23, 2013

Mobile consumers are 'screen agnostic'

According to a mobile ad study by YuMe, consumers are increasingly screen agnostic when it comes to consuming content.

By device, 38% of respondents accessed entertainment content on their smartphone; 34% on their laptop, and 28% on their tablets.

Consumers prefer to consume content in the comfort of their homes, where they are also much more receptive to advertising. Even with smartphones, the most mobile device, there is an almost even split in media consumption at home (31%); out and about (24%); travelling (24%) and work usage (21%).

Media consumption on tablets

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