Wednesday, March 27, 2013

Mobile Marketing Campaign Powers Unilever’s Dove

New body wash products from Unilever’s Dove are gaining consumer awareness via a multi-faceted mobile marketing campaign.  marries mobile, social, games and video.

Included in “The Dove Truth Files: Reveal the Truth, Reap the Rewards” campaign are a Facebook app, videos and rewards such as coupons, music downloads and gift cards.

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