Saturday, March 23, 2013

Mobile strategy and sophistication

The majority of companies do not have a well-defined  or track mobile specific KPIs, according to the Econsultancy/Kontagent Mobile Sophistication and Strategy Report

25% of the mobile mainstream report having a “well-defined mobile strategy,” while roughly half has some strategic pieces in place.

There is a push towards longer term planning as 45% say that their existing mobile strategy extends beyond 2013.
However, many organizations are planning without fundamental information. Only 28% of the mobile mainstream is tracking performance indicators specific to their mobile programs.

Mobile strategy is a multi-departmental effort at many organisations. Senior management, marketing, and technology groups are working together to set goals and strategy at 45% of mobile mainstream companies. By contrast, collaboration is the norm at 71% of mobile first companies.
Which of the following apply to your mobile programs? (703 company respondents)
mobile strategy

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