Ron Conway of SV Angel, long regarded as one of Silicon Valley’s wisest, picks 10 people, ideas, and technologies that are spicing up the ways we connect and communicate. O2O is one of them. He writes
"Thanks to advances in mobile technologies, the links between online and offline commerce are becoming much stronger. We’re seeing the merger of digital payment models with incentives for consumers to go to physical stores, where merchants can forge more meaningful relationships with them. Services like Groupon and shopkick add a tracking component, letting merchants know how online behavior influenced offline purchases. Social media and social commerce sites are also creating loyalty and advocacy, influencing the ‘traditional’ offline business."