Saturday, March 16, 2013

Post-click campaign action trends.

Across various post-click campaign actions on mobile advertising  (the action a marketing campaign is driving the customer to take once an ad is viewed) roughly 21% of campaigns featured a store locator / view map function, 18% linked to social media channels, and 16% were integrated with an m-commerce component. 

In addition to sustaining their in-market presence (39%), brand awareness (14%) and site traffic (14%) were key advertiser campaign goals in 2012.


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