Saturday, March 16, 2013

Tablets now account for more web traffic than smartphones

New data from Adobe shows global websites are now getting more traffic from tablets than smartphones, at 8% and 7% of monthly page views respectively.

While smartphone usage is relatively similar in the UK, US, Canada and Australia, the UK leads the way in terms of tablet usage.
Overall, UK internet users are far more likely to browse on a mobile device than their counterparts in France and Germany.

Furthermore, the data highlights the cultural difference between the East and West, with smartphones proving to be more popular than tablets among Japanese and Chinese consumers.

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