Wednesday, March 6, 2013

The Future Of E-Commerce: Bridging The Online/Offline Gap

E-commerce and mobile commerce have dramatically changed the way brands reach customers, making it faster and easier for consumers to make purchases on the fly while avoiding the hassles of going to the store. 

This offers tremendous gains in convenience, but something crucial is lost when you remove the human element from the shopping experience. The mainstreaming of e-commerce has caused many of us to grow accustomed to sacrificing the physical benefits of traditional retail in pursuit of simplicity –  but this is not the ultimate solution.

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