Tuesday, March 12, 2013

Things that make marketing in India different.

* Did you know that global fast food chain McDonald’s typically maintains a menu that is 70 per cent original and 30 per cent local in all markets except in India, where the ratio is, well, just the opposite (original: 30 per cent; local: 70)?
* Or that 90 per cent of all the shampoo units sold in India are single-serve — in that they are available in sachets — compared to the global average of 20 to 30 per cent?
* Does it surprise you that Indian celebrities endorse an average of 15 brands — sometimes more — in a given year compared to the average four brands that one celebrity endorses in a year in the West?

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