Friday, March 15, 2013

Three Myths of Social Media ROI

WOMMA found three top myths regarding social media ROI:
  1. Measuring "likes" and "followers" equals social media ROI. 
  2. You measure for social media ROI the same way you do for traditional media, such as TV. 
  3. Social media should be measured independently of other channels.
 To help banish those misconceptions, check out the following infographic:

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