Sunday, March 31, 2013

Twitter chatter boosts TV ratings

A Nielsen study of Twitter’s impact on TV viewings has found that, for premiere episodes, an 8.5% increase in Twitter buzz was associated with a 1% increase in TV programme ratings for 18-34 year olds.


Furthermore, a 14% increase in Twitter volume was associated with a 1% increase in TV ratings for 35-49 year olds, reflecting a stronger relationship between Twitter and TV for younger audiences.


The study also found that Twitter's correlation to TV ratings strengthened as the series went on. An increase in Twitter chatter of 4.2% and 8.4% was associated with a 1% increase in ratings for 18-34 year olds and 35-49 year olds respectively.

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