Shoppers, online users, news consumers, and nearly all others on the Web have a hearty appetite for video. In turn, e-commerce professionals are recognizing that video is more versatile than they had imagined.
When videos first turned up on e-commerce sites, they were seen simply as a replacement for photos. Today, however, videos are recognized as valuable marketing tools for SEO and social media programs, as well as mobile commerce.
Here's how Melody King thinks video will continue to make inroads in e-commerce during 2013.