Saturday, April 20, 2013

61% of marketers rate their email campaigns as poor or average

Almost two-thirds (61%) of marketers rate their email campaign performance as ‘poor’ or ‘average’, while just 4% would rate themselves as ‘excellent’.

The findings come from the new Econsultancy/Adestra Email Marketing Industry Census 2013 which surveyed more than 1,300 agency and client-side respondents.

The results how that 62% of marketers spend two or more hours on design and content on an email campaign, while 18% spend more than eight hours.

71% have basic to non-existent email optimization strategy for mobile devices, while 22% regard optimising emails for mobile as one of their top priorities.

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