Friday, April 26, 2013

94% of businesses say personalisation is critical to their success

Business Sign X
The growing importance of delivering a personalised experience online is highlighted in a new Econsultancy and Monetate survey in which 94% of businesses stated that personalisation ‘is critical to current and future success.’

Furthermore, the research found that for two-thirds (66%) of client-side respondents both improved business performance and customer experience are the main drivers for personalising the website experience.


The Realities of Online Personalisation is based on a survey of more than 1,100 digital and ecommerce professionals working for brands and agencies, carried out in February 2013.

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