
The study reveals that compared
to the average advertiser on the Millennial Media network, CPG brands
were more focused on encouraging consumers to watch video, with 44% of
the campaigns incorporating a video aspect (compared to 16% on average).
CPG advertisers also aimed to engage consumers through social media
calls to action, with 34% of campaigns incorporating social as a
post-click action, versus 18% of advertisers on average.

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