Sunday, April 21, 2013

Email Still Delivers the Goods

It’s official—again. As in 2012, the “Email Marketing Industry Census 2013,” carried out by Econsultancy on behalf of Adestra, reported that at least two-thirds of UK marketers achieved “good” or “excellent” returns on investment (ROI) with their email programs. 

Only search engine optimization scored higher by this measure, with 75% of respondents rating it good or excellent in terms of ROI.

This high level of satisfaction with email is partly due to marketers’ increasing expertise in areas such as email list segmentation, message content, targeting and automation. 

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