Monday, April 1, 2013

Family recommendations carry the most weight

More than two-thirds (70%) of US consumers trust brand and product recommendations from their friends and family, but only 10% feel the same about online ads, a report from Forrester has revealed.

Professionally-written online reviews on sites like CNET are deemed trustworthy by 55% of shoppers, while consumer-written reviews on sites like Amazon are found to be valuable by 46% of respondents.

43% trusted natural search engine results, as did 32% for the information contained on brand and company websites.

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