Packaged-goods marketers may not have been the fastest adopters of mobile advertising, but they're catching up, according to a new study by Millennial Media and comScore, which found CPG advertisers more than tripled spending on mobile last year.
Among the things you might not have known about CPG advertisers in mobile:
1) CPG is adopting mobile faster than the other leading categories. Consumer goods ranked in No. 6 among industry verticals last year, according to Millennial Media, with spending up 235%.