Sunday, April 7, 2013

Online accounts for 20% of global adspend

Online accounted for 19.5% of global advertising expenditure in  2012 and is predicted to  rise to more than 21% this year, according to a report from GroupM.

Digital advertising spend reached $99bn worldwide in 2012, a 16.2% increase year-on-year. This figure is predicted to grow by 14.6% to $113.5bn in 2013.

North America was the leading digital ad market in 2012, worth $38.3bn, followed by Asia Pacific on $30.6bn and Western Europe on $24.1bn.

Ecommerce generated an estimated 40% of online paid media ad investment.

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