In its fifth annual organisation census, the Association of Online Publishers found that its members are expecting digital revenue growth of 15% in 2013.
On average, digital revenues already account for 34% of AOP members’ total revenues. Within this number, digital revenues account for 50% or more for only a quarter of AOP members, with another quarter saying they represent less than 10% of their total.
Increased revenues will come from a variety of sources, with 88% saying they expect to increase paid-for elements of their websites.
Besides growing advertising revenues, AOP members are also looking to data, mobile and apps for more revenue, with 88% increasing investment in technology this year, up from last year’s 78%.