Saturday, April 13, 2013

Online publishers expect strong digital revenue growth

In its fifth annual organisation census, the Association of Online Publishers found that its members are expecting digital revenue growth of 15% in 2013.

On average, digital revenues already account for 34% of AOP members’ total revenues. Within this number, digital revenues account for 50% or more for only a quarter of AOP members, with another quarter saying they represent less than 10% of their total.

Increased revenues will come from a variety of sources, with 88% saying they expect to increase paid-for elements of their websites.

Besides growing advertising revenues, AOP members are also looking to data, mobile and apps for more revenue, with 88% increasing investment in technology this year, up from last year’s 78%. 

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