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Brand Engagement Center
Monday, April 29, 2013
PepsiCo India expands cola portfolio; launches Pepsi Atom
Beverages and snacks major PepsiCo India on Thursday expanded its cola portfolio with the launch of 'Pepsi Atom' and has roped in Bollywood actor Sushant Singh Rajput as its brand ambassador.
Pepsi Atom is the second mainstream cola from PepsiCo India portfolio, after the company's flagship brand, Pepsi, PepsiCo India said in a statement.
"Created for the Indian market, in collaboration with PepsiCo's global innovation team, it is a result of extensive flavour development and consumer testing in the country," it added.
Pepsi Atom is available across the country in various packaging including a 250 ml can at an introductory price of Rs 15 and a 500 ml PET bottle at Rs 25, the company said.
This will be followed by a massive sampling and engagement exercise with over 1 million consumers across key centres, it added.
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Sushant Singh Rajput
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