6 Billion Hours of Video Watched on YouTube Each Month
YouTube recently announced that the video-sharing website created in 2005 is now was getting more than 1 billion unique visitors every month. And this week Robert Kyncl, Vice President, Global Head of Content Partnerships for YouTube, announced that these visitors "are watching more than 6 billion hours of video each month on YouTube; almost an hour a month for every person on Earth and 50 percent more this year than last."
These are BIG Numbers
Ridiculously big numbers are hard to visualize. So, let's try to put them into a more human perspective.
Let's start with 1 billion people. The population of North America is 528.7 million, the population of South America is 387.5 million, and the population of Oceania is 35.7 million. So, the population of YouTube Nation is now larger than the population of the New World ("Mundus Novus").
Now, let's look at 6 billion hours. Do the math that's 250 million days or 684,931.5 years of video. Now, imagine one of our ancestors 684,931.5 years ago back in the Middle Pleistocene epoch, when humans grouped together in small societies, gathered plants, hunted for wild animals, and developed the most primitive stone tools. If he or she started watching funny saber-toothed cat videos around-the-clock, then a 6-billion-hour-long YouTube marathon would last from way back then until the wee hours of this morning.
Today, our ancestor would discover that the content on YouTube is significantly more diverse and the audience is ridiculously bigger than it was 8 years ago when the video-sharing website was launched.
Gen C: A Powerful New Force in Consumer Culture
With 1 billion people visiting YouTube worldwide every month, virtually any audience that content creators or advertisers want to reach is on YouTube. But, according to Kyncl, the audience that most marketers want to reach is called Generation C.
Gen C is a powerful new force in consumer culture. It's a term YouTube uses to describe people who care deeply about creation, curation, connection, and community. It's not an age group; it's an attitude and mindset defined by key characteristics. About 80 percent of Gen C is made up of millennials, YouTube's core (though by no means only) audience.