Saturday, May 25, 2013

Apple still the world's most valuable brand

Apple remains the BrandZ Top 100 Most Valuable Global Brand for 2013, worth $185 billion. Apple grew just 1% in the last year compared to a 51% growth for its closest competitor, Samsung, which is now number 30 in the global ranking with a brand value of $21 billion.

Google is also a serious challenger for the number one spot, reversing last year’s decline to grow 5% in brand value this year. The brand is second in the ranking with a value of $114 billion, while IBM is third with a value of $112 billion.

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