Saturday, May 11, 2013

Mobile adspend set to increase

Two phones with mobile internet capability dis...
Mobile marketing expenditure is likely to reach nearly $20bn in the US by 2015, almost tripling the spending levels recorded by this channel last year, according to the Mobile Marketing Association.

Brands and retailers spent $6.7bn on mobile marketing - including ads, direct response and CRM - in 2012, a figure that is predicted to rise to $19.8bn by 2015.

The amount spent on mobile media advertising - including voice, messaging, web, email, apps proximity and recognition-based formats - was expected to reach $9.2bn by 2015, followed by mobile CRM on $7.7bn.

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