Saturday, May 25, 2013

Mobile adspend to hit £3.5 billion by 2017

English: Adjacent (discounting access to a fir...

According to a new eMarketer report UK mobile ad spending is expected to almost quadruple to £3.58 billion ($5.68 billion) by 2017.

Real-time bidding (RTB) platforms and better targeting and retargeting technologies are giving UK brands and media agencies greater confidence that targeted audiences are seeing their mobile ads.

According to eMarketer’s April 2013 forecast, mobile will represent almost one-quarter (22.4%) of the UK’s total ad spend in 2017, approaching £3.6 billion ($5.71 billion) in value. 

Moreover, growth of mobile ad spending will drive up overall ad spend for digital to 49.7% of total UK ad spending by the end of the forecast period.

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