The new report highlights the importance of email as a sales channel, as just over half (55%) of all company respondents could attribute more than 10% of their total sales to the email marketing channel, with 18% of respondents stating that email accounted for over 30%.
Approximately what proportion of your total sales can you attribute to the email marketing channel?
The survey also asked respondents how much their businesses are spending on email marketing each year.
Just under two-thirds of companies (62%) are spending more than £5,000 per year on email marketing. This is exactly the same figure as in 2012, representing a significant drop from the figures of 75% and 70% in 2011 and 2010 respectively.
A further 30% of companies are spending at least £25,000 annually, although this has also been declining since 2011. The proportion of respondents spending more than £100,000 on email marketing has declined by 4% from 14% in 2012 to 10% in 2013.