Friday, May 24, 2013

Organic posts are most popular social tactic but paid ads are more successful

A new report from Kenshoo shows that although organic posts (such as maintaining a branded Facebook page) are the most popular social tactic, paid ads actually proved to be the most successful approach.

The report, which is based on in-depth survey with 105 large social advertisers (i.e. they spend more than $100,000 per year on social media ads), found that consumer social networks were the most popular form of social advertising (87%), followed by microblogs (67%) and business-focused networks (51%).

And although all the respondents used paid social ads, overall they were more likely to implement organic tactics like branded pages and content no matter what type of social network they were targeting.

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